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Too many people fear the Monster of the Unknown. They think that it has a scary face, a mean temper, always waiting to pounce....

In fact, the Monster of the Unknown is an unknown monster --- you don't know how it looks like, you don't know how it will treat you, you don't even know that it exists. In other words, people are too quick to anthropomorphize definition of "Unknown".

All along, we should have been asking: "What's the Cost".


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