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Michael Lopp (Rands) just wrote a brilliant post, 'Bored People Quit'.
He talks about how a manager's job is to manage his crew, and that entails managing their boredom at work.
Of course, it works the other way as well: we can help our managers help us manage our boredom.
For a creator, you are a manager of one. And that's the hardest job you're going to get.