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One group of people would take this as a personal attack. These people can tell you all about the latest trends; about social media, location-based services, augmented reality, and the like. These people would tell me that trend is everything.
Another group of people would chide me at repeating the obvious.
Needless to say, the truth lies somewhere in between: In obsessing about the details, but taking time regularly to zoom out and look at the battlefield.