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As much as some people like a trip to Sin City (not me), indulging in such excess on the regular basis isn't for any sane person (those who do are dead or rapidly dying).
Rather, it's those things scoffed off as "cheap thrills" that are the most addictive -- and the most profitable [1].
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[1]

Don't forget that profit is revenue minus cost. And that both aren't merely measured on financial terms.